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Art direction & Design : Hyder Wong
Photo : Hyder Wong
Client : CULTURE TENGMA
拙道，以传统美学为基奠，是想给人一种园林式的情景，并与现代文化相结合的空间艺术品品牌。初次接触，了解到“石”在悠久的中国历史中的文化记忆，因此而创作出看似像一块块石头而组成的“拙”字和拆分出来的“山”字，整体形象延续汉字的传统且在呈现上简约现代，延伸的颜色、图形系统方便应用于各类物料上，均能体现传统的素雅和现代感。
As for Zhuodao, it takes traditional aesthetics as the basis, which hopes to give people the scene of landscape, and is the space art brand that combines with modern culture. Through the first contact, it understands the cultural memory of "stone" in the long history of China. As a result, it creates the word "zhuo", which seems to be made up of pieces of stone, and the word "shan" that is split out from it. In terms of the whole image, it continues the tradition of Chinese characters, which is simple and modern in presentation. At the same time, the extended color and the graphic system can be easily applied to all kinds of materials, which can reflect both the traditional elegance and the modern sense.
Art direction & Design : Hyder Wong
Photo : Hyder Wong
Client : CULTURE TENGMA
拙道，以传统美学为基奠，是想给人一种园林式的情景，并与现代文化相结合的空间艺术品品牌。初次接触，了解到“石”在悠久的中国历史中的文化记忆，因此而创作出看似像一块块石头而组成的“拙”字和拆分出来的“山”字，整体形象延续汉字的传统且在呈现上简约现代，延伸的颜色、图形系统方便应用于各类物料上，均能体现传统的素雅和现代感。
As for Zhuodao, it takes traditional aesthetics as the basis, which hopes to give people the scene of landscape, and is the space art brand that combines with modern culture. Through the first contact, it understands the cultural memory of "stone" in the long history of China. As a result, it creates the word "zhuo", which seems to be made up of pieces of stone, and the word "shan" that is split out from it. In terms of the whole image, it continues the tradition of Chinese characters, which is simple and modern in presentation. At the same time, the extended color and the graphic system can be easily applied to all kinds of materials, which can reflect both the traditional elegance and the modern sense.
