Art direction & Design : Hyder Wong

Photo : Hyder Wong



As for Zhuodao, it takes traditional aesthetics as the basis, which hopes to give people the scene of landscape, and is the space art brand that combines with modern culture. Through the first contact, it understands the cultural memory of "stone" in the long history of China. As a result, it creates the word "zhuo", which seems to be made up of pieces of stone, and the word "shan" that is split out from it. In terms of the whole image, it continues the tradition of Chinese characters, which is simple and modern in presentation. At the same time, the extended color and the graphic system can be easily applied to all kinds of materials, which can reflect both the traditional elegance and the modern sense.